grow your business and life: Go with the flow and the heart
When people learn that I have an Italian cooking school travel agency, they’re excited, “How I can start?”
As you can see in these three tales from the tour of Italian cuisine, I followed my heart went with the flow, and it was not a happy series of “coincidences.” You can apply these ideas to life and grow your business.
A fairy tale: Piedmont Barolo Wine Country
In 1993, I traveled the Barolo wine country in northwestern Italy. A travel agent found a flyer in the local wine route. I love to hike so I called the group’s leader, Elio.
Fax information to my own future, Elio hiking weekend in June. Three weeks later she was just small details by fax. The tour price is very low, so I went.
As I wandered, I said Eliot was writing a book on Italian food in the school holidays. He said: “There is a schedule of cooking here.”
I looked at him: “There are four restaurants in four cooking classes Some of them read Wine Spectator magazine want to go ..!”
He said: “Find six people.” I’ve never found a cooking school tour, do not speak English and did not know that customers are.
Barolo wine made me feel like a trip to the heart of his subject from every angle rolling hills covered with vineyards, fields, forests, villages of the hill, some crowned with castles. So beautiful, so poetic!
I emigrated from Tuscany travel with English travel company paid attention to good food, so I knew what type of customer, but have never been implemented or selling travel.
My press releases by e-mail describing how he was cooking chocolate and hazelnut cake soaked in wine, Moscato sauce sabayon chef of the restaurant’s summer home of King Carlo Alberto. The Globe and Mail of Toronto published a press release, the contractor was attracted to the tour group first cooking school in 1995.
Elio, and now offer tours and wine cuisine in Piedmont, Tuscany and the Riviera.
Story Two: The landscape and Bologna, Italy Gourmet Paradise
In 1998, a lively man of Bologna, Marcello, phoned me. He heard my guide 110 days cooking school in Italy and said: “The next time you are in Bologna, come visit us in our travels of the cooking school.” Your contact information with him.
Six months later, Tony, the cook, a golf course in New York, phoned me. He wanted his team of 16 professional chefs cooking Bologna program. No one would contact the program also offers one of Bologna. He said: “We have a connection to Bologna.”
My e-mail, Marcello and his wife, Raffaella, we created a professional cooking school, the itinerary of the tour cooks. When Tony said the group liked the route, I went to Bologna to see the tour of the cooking school and visit the people and places along the route.
I phoned in Italy Marcello, I will book a room at the same hotel I stayed a while in Bologna.
“No, be careful,” he said.
He seemed like a nice and professional, so I trust them. Quoting the Bologna train station. There’s a man in jeans and a sweater with his bike. “My wife is coming in a few minutes by car. Come to our place for coffee.”
It was 3:00, so there was plenty of time to get a hotel room. As has already been in place for a few hours, I thought, “Where will I sleep?” I just want to have a little confidence. “
Finally he said: “You want to stay for dinner and spend the night?” We have a small apartment next door. “They were on the floor, warm years, cheerful man of experience in the travel business, and they loved it. I welcomed.
This is the first time I stayed at home, I helped this food. A real shock for them. No other customer has ever done. Since then, they treated me like family. I stayed at my friends at home in Bologna is often more than 10 years.
After running a tour of the cooking school of the 16 chefs in 1999, has proposed to improve the current tourists dining kitchen tour is as concerts by the chefs. “
I discovered the Italian gastronomic paradise, where he was surprised by the way they live, as the treasures in the Parmesan cheese, balsamic vinegar and ham. I found a list of local chefs, food producers and local people full of joy about their work and life. The heart of the region’s food lovers big!
Since then, Marcello, Raffaella and I sold the cooking school in Bologna and tour the countryside and increase the Umbria and Le Marche.
Story Three: Mount Etna, Sicily and the island of Stromboli
In 1995, I took day trips to Sicily, to Etna’s lava fields and the exotic island of Stromboli, a magical place for an active volcano in black and green mountains, white houses with black volcanic sand beaches.
Finally, in 2005, Stromboli is a fast boat from Naples and stayed there for three days. Then I realized the ship back finished the season.
Dating in Rome on the ferry three to six hours for the train. I mentally slapped poor planning. An inner voice told me: “Maybe there’s a reason.”
The ferry was sitting in the window with two empty seats beside me. Stromboli On the side I saw a rock formation shaped like a big heart. Stromboli is probably the way to my heart.
My practical standpoint scoffed, “rubbish! The only good conversation, there was a hotel manager!”
The next port of call I got up to stretch his legs. When I returned to my seat, I saw an ordinary looking Italian men in shorts, shirt and walking shoes sitting on a seat in the window seat.
A voice inside said: “It is no coincidence say something.”
“Stromboli is very nice, right?” I smiled. He was the guide taking groups on tours of the volcano. I said, our cooking school trip to Italy.
He offered me a trip to the port railway station on his way home in the Etna area. It was a nice man, so I accepted. Then I went to the seat next to me.
, Said the travel agency is family owned by walking tours of Mount Etna and Stromboli. Shouted: “I always dreamed of running a kitchen and walking tour of the volcanoes Etna and Stromboli Did I visits the family food.?” We exchanged cards. We shook hands at the station.
Home e-mail to him. Sicilian cuisine is a travel partner of the family for two years.
What did I learn? Follow your heart, go with the flow, and meet the right people, and some of the best things in life and business is done.
From 1995 to Margaret Cowan owns a travel agency, Mama Margaret Italian cuisine accommodation.
A free report to find the right cooking tour of Italy for you, see http://www.italycookingschools.com Article
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